Milk has been an integral part of just about everyone’s childhood. We all have at least one memory of our childhood where our Mom’s used some or the other tactic to make us drink a glass of milk. As we grew up, some of us recognized the benefits of milk, whereas others found reasons to avoid it, some of which include indigestion, weight gain or just because someone said it’s unhealthy. So how do we know whether these are facts or myths? We at Pride of Cows love milk, so we did some research to bust some of the most popular myths about milk.

Myth 1: People with lactose intolerance can never consume dairy products

Fact: Those diagnosed with lactose intolerance have trouble digesting lactose. But they can still consume milk products such as cheese and yogurt because during the fermentation process the lactose in milk gets converted into lactic acid. So go ahead introduce little portions of dairy in your diet.

Myth 2: Milk and milk products make you fat

Fact: You will be surprised to know, a number of studies propose that milk products actually prevent you from gaining weight. The calcium in milk is believed to be responsible for this, researchers suggest. Milk is also rich in proteins which help curb your appetite, and when you feel full, you automatically eat less.

Myth 3: Organic milk is healthier than non-organic milk

Fact: These days many types of milk are available in the market such as low fat, organic, soy, flavoured, and each of them claim to be healthier than the other. Both conventional as well as organic milk are excellent choices all you need to check is whether the milk is fresh or not.

Myth 4: The human body cannot digest cow’s milk

Fact: It is true that cow’s milk has higher proportions of calcium and proteins than most type of milk but dairy products have been a part of the Indian diet from thousands of years. Apart from a small lactose intolerant population, we all have the enzyme required for digesting cow’s milk.

Myth 5: Vitamins and minerals get destroyed during pasteurisation

Fact: Pasteurisation is the heat treatment procedure used to destroy harmful bacteria in certain food and beverages. The process of milk pasteurisation has little impact on its nutrients and it only makes milk safe for drinking. Pasteurised milk is rich in calcium, vitamin D and 16 other essential nutrients.

Now that we have busted all the common myths, introduce your family to fresh and unadulterated Pride of Cows milk and provide them their daily dose of nutrition.

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